Spring 2017 Fellow: Sarah Baker, SOS Children’s Villages – USA
Sarah Baker recently completed a Hilton Prize Coalition Fellowship with SOS Children’s Villages – USA. Sarah holds an MA in International Media from American University and graduated summa cum laude with a BA in Communication from Auburn University at Montgomery. In this blog post, Sarah reflects on her experience supporting media relations and communication initiatives as a member of the communications and marketing team at SOS headquarters in Washington DC.
Becoming a Global Communicator through My HPC Fellowship
by Sarah Baker
Growing up at the foot of an extinct volcano in Germany’s Swabian Alps didn’t make me strive to become a great global communicator—being uprooted from there and plopped onto the dry, red clay roads of Alabama did.
It took me a long time to realize the value of living a life between two very different cultures, but when the realization came, it profoundly influenced my professional ambitions. I came to understand that in order to be effective in most anything—both professionally and personally—one must be able to communicate.
Equipped with this revelation and an endless supply of idealism, it only made sense to try to put my experiences and education to use effecting meaningful change in the world. Being named a Fellow by the Hilton Prize Coalition has given me a foothold in the non-profit world as well as an unmatched opportunity to learn about what it takes to succeed in a fast-paced, globally-minded and dynamic communications team.
I believe that one of the key components to solving global issues of all sorts is effective communication. For non-profits, one of the most impactful ways to spread their message is through the creation and implementation of communications campaigns built on strong, cause-driven narratives. At SOS Children’s Villages, I have been afforded the opportunity to advance and contribute to such campaigns.
SOS Children’s Villages builds families for orphaned, abandoned and other vulnerable children in 134 countries around the world. The organization’s most recent campaign implores donors to “Invest in a Girl” and complements its mission of child protection and empowerment by focusing on a group that often finds itself facing many more barriers than other segments of the global population.
Studies have shown that investing in girls creates long-term social and economic benefits for the whole world. If a girl has a stable family, an education and a healthy and safe environment, she can lift herself and her community out of poverty.
This belief in the idea that meaningful investment is integral to success permeates every part of SOS—from its work in the field to its management of its offices. Decisions there are made to promote long-term success rather than short-term gain. And so it has been for me throughout my fellowship.
As a marketing and communications fellow, I’ve been regarded as a full-fledged member of the team and have been tasked with eye-opening responsibilities that are nothing short of crucial in furthering my professional development. My time at SOS has been spent doing media outreach, crafting media pitches, copy writing, brand management, exploring potential editorial opportunities for our various campaigns and so much more. At SOS, my ideas are welcomed, my input is valued and my contributions are recognized.
One of my earliest assignments was an exercise in brand awareness and campaign promotion that led to me receiving a byline on Global Moms Challenge, which supports the United Nations’ Every Woman Every Child Initiative to help women and children around the world lead healthy lives. The story I wrote revolves around Olympic soccer star and SOS alum Mavis Chirandu. Mavis cites her experience growing up in an SOS Village in Zimbabwe as the reason she felt empowered to pursue her dreams of soccer stardom. It was inspiring to read about her success and to see just how right SOS is about the importance of providing a home and family for every child.
This type of experience was not unusual. Another media outreach effort for which I was given sole responsibility led to positive engagements with a number of renowned media outlets, including TIME magazine. Yet another work day found me attending an event on Capitol Hill with my teammates, where we were able to share the impact and importance of SOS’s work to provide families to abandoned, orphaned and otherwise vulnerable children.
The SOS team’s focus on ensuring that my time with them was meaningful, coupled with my own desire to contribute to the organization’s mission, made it easy and enjoyable for me to invest myself in my work. The Hilton Prize Coalition Fellows Program has given me an incredibly valuable experience that I know will influence me both personally and professional throughout my life.
Meaningful investment can take many forms—for me it manifested itself as genuine support and guidance from a team that is truly committed to its mission. What has set this experience apart from any other that I’ve had is the willingness that the SOS team has shown to invest its time and energy in me. It’s clear to me that the organization’s nearly 70-year track record has been made possible by its focus on making meaningful investments in all areas, and that in order for me to succeed that I, too, must make meaningful investments.